What it Takes to Broadcast Live
This is the gold standard, obviously. The NFL on broadcast TV is the best of the best. But after designing and installing two new web broadcast systems this year, this makes me happy. What we did was so far from this, but so much of the “live” aspect is the same.
Best line: “Ultimately when it comes down to it everything that we’re trying to do is all about telling a story and giving the producers and directors the tools that they need to tell that story. We want to give the viewer the best experience graphically, visually, orally, audio, everything is all for the viewer.”
Now if I could just get my volunteer team members to think like this….
let:joy
I was in line at Starbucks yesterday and it was a Christmas extravaganza everywhere. Red, green, gold, gingerbread, peppermint, etc, etc. A canister of tea caught my attention the most, though. The name was simply “Joy.” Couple with that something my father-in-law said recently that has been bouncing around my heart: “The Scriptures say ‘let’ all the time – we have to get out of the way, relinquish control, and let.”
So I headed to my computer and began putting this together. A simple little treat for the eyes, ears, and heart to remind us to let this holiday (holy day) season.
Music by Holley Maher via The Music Bed, Photos by David Heinlein.
YouTube Channel Strategy
Launched my wife Olivia and her sister Hannah’s new push on their YouTube channel yesterday. I’ve been going over to the YouTube Next Lab in NYC and learning all about the platform. Before the first workshop I thought I knew the basics but after I realized how much time I have to learn. The combination of trackable links (we’re using goo.gl) with annotations in the video is particularly strong.
Our schedule we’re starting with is a new 10-15 minute episode on Mondays. We spread out social media postings (Twitter, Facebook, Instagram for both) over the day and night. The Twitter postings that tagged the other sister and YouTube worked great as the people responded to all.
On Tuesday having Olivia respond to five comments on YouTube and five comments on the blog. We’ll post to all social media and that will give us another push.
Wednesday we’ll replicate the strategy from Monday with a 3-6 minute episode.
Thursday Hannah will respond to comments with social media push.
Friday we will assemble a curated themed playlist that hits subscribers’ feeds at the end of the week.
Yesterday, the first day, we gained a little over 100 new subscribers. Had close to 700 visitors to blog (only link was directly below YouTube video saying that was where to find the recipe. My goal right now is to gain 250 new subscribers per week: 100 each new episode day and then 50 over the course of the others.
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Episode Day Postings:
10:00: YouTube and Blog go live
11:30: Olivia Twitter
12:30: Olivia Instagram
13:00: Hannah Twitter
13:30: Hannah Instagram
15:00: Olivia Facebook
19:30: Hannah Facebook
Easter Ads
I had the great privelage of producing and directing three ads that ran on the Long Island 24 hour news channel “News 12.” It was great fun to hear so many great stories of restoration (that was our theme). I hope you like them…the first features my lovely wife Olivia :).