YouTube Channel Strategy

Launched my wife Olivia and her sister Hannah’s new push on their YouTube channel yesterday. I’ve been going over to the YouTube Next Lab in NYC and learning all about the platform. Before the first workshop I thought I knew the basics but after I realized how much time I have to learn. The combination of trackable links (we’re using goo.gl) with annotations in the video is particularly strong.

Our schedule we’re starting with is a new 10-15 minute episode on Mondays. We spread out social media postings (Twitter, Facebook, Instagram for both) over the day and night. The Twitter postings that tagged the other sister and YouTube worked great as the people responded to all.

On Tuesday having Olivia respond to five comments on YouTube and five comments on the blog. We’ll post to all social media and that will give us another push.

Wednesday we’ll replicate the strategy from Monday with a 3-6 minute episode.

Thursday Hannah will respond to comments with social media push.

Friday we will assemble a curated themed playlist that hits subscribers’ feeds at the end of the week.

Yesterday, the first day, we gained a little over 100 new subscribers. Had close to 700 visitors to blog (only link was directly below YouTube video saying that was where to find the recipe. My goal right now is to gain 250 new subscribers per week: 100 each new episode day and then 50 over the course of the others.

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Episode Day Postings:
10:00: YouTube and Blog go live
11:30: Olivia Twitter
12:30: Olivia Instagram
13:00: Hannah Twitter
13:30: Hannah Instagram
15:00: Olivia Facebook
19:30: Hannah Facebook

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